Ah Britney...love her or hate her, she is all over blogs, news, TV, etc. If you have been living under a rock and managed to miss her MTV VMA performance this past weekend, trust me you missed a major turn in celebrity culture. Brit's opening act comeback performance was the selling point of the VMAs this year and I believe it accomplished what MTV wanted. Call me a conspiracy theorist, but doesn't "fallen celebrity" sell better than "amazing comeback"? In today's society are you going to watch a brilliant performance from a struggling popstar or search for the "train wreck performance"? Obviously if it bleeds (or comes out lathargically lip-synching in a too tight costume) it leads. Could this work for Britney as well as it did, and continues to do, for MTV? I believe so. Is it a coincidence that this year MTV decided to have the performances available on their website for all to watch and watch again, cable subscriber or not? I do not think so. This was a well planned public execution orchestrated by a channel desperate for ratings. The bottom lines:
1. "Gimme More" is an incredible single that plays extremely well in the clubs.
2. The public will rush out for the newest Spears CD in November when it drops; if for any other reason than to hear it first hand so they can reference it at the watercooler.
3. We love a successful underdog story as much as we love someone in the public eye spiraling downward.
Will I be in line for her CD? Yes. Hey, you can't turn away from a good possible comeback... especially at the cheap price of $9.99 and a little bit of your dignity.
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I don't think that Britney planned for the performance to go the way it did (though it's not unreasonable to suspect that MTV could see a calamity about to unfold) but I think her performance was perfect for the venue and the occasion. It captured quite memorably the state of American pop culture at the moment!
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